Use the workhorse of digital marketing via a proven platform that sends millions of emails daily
Email is a proven conversion channel for B2B and B2C marketing. SmartMail Pro does both. Our technology platform is a highly flexible, cloud-based offering built to suit the needs of regional marketers and best-practice digital marketing.
The SmartMail Pro Platform has powered millions of campaigns – from large, complex global campaigns to email newsletters for hundreds of recipients. SmartMail Pro provides you with robust, industrial-grade processing power embedded with world class deliverability management. Integration with your CRM system, such as salesforce.com, ensures you have a single source of customer insight without the hassle of juggling multiple versions of customer data.
See more about SmartMail Pro’s campaign management, reporting, database management, segmentation and personalisation capabilities.
SMS / Text message
When each second counts, count on our bulk and campaign text messaging
A key element in digital marketing is matching customer needs and preference with the right channel, at the right time with the right message.
Often time-critical messages and interactions are most suited to SMS or text messaging. Appointment reminders, time sensitive offers and mobile relevant messages can all benefit via the text or SMS channel. We provide various services to not only guide the delivery of your message but also enrich interactions via automated connection to databases and other marketing campaigns.
Examples of text or SMS services include:
- bulk SMS for cost-effective large volume needs (SMPP, HTTP, Restful);
- converting an email to SMS for text delivery to the customer;
- converting an SMS to email sent to a specific email address;
- adding emails to subscriber lists for future campaigns and confirm by email or SMS;
- notification of SMS interactions; and
- triggering emails, SMS or MMS automatically following a form insertion, API call, SMS reply or relay from another campaign.
Landing pages
Keep campaign consistency and customer interest alive with our online lead capture landing pages
Don’t make the mistake of sending leads and potential customers to your website home page. After working so hard to earn the click, a landing page that reflects the originating click’s offer helps to gain trust and streamlines the sales or lead funnel. Jericho’s straightforward tools allow you to create, test and deploy a landing page quickly – anywhere on your website. You can even specify brand templates to help keep the landing page consistent with the rest of the website and enforce adherence to online brand guidelines.
Preference Centres
Give customers a choice of communications and stem the tide of unsubscribes
When is an unsubscribe not an unsubscribe?
When you can give the customer more choice than a simple yes or no. Without options to manage, tailor and decide on the kind of communication, customers will choose to unsubscribe, effectively cutting off one of your most cost-effective digital channels. Our preference centres can be as granular or as high-level as suits your business. By allowing the customer to feel in control of the interactions, they are more likely to welcome your emails, interact and buy.
Integration
No marketing is an island; connect outbound, inbound and transactional interactions
Marketing programs don’t exists in isolation yet many marketing campaigns are run in silos, missing the real-time and insight advantages an integrated approach delivers.
Jericho has the technical specialists to ensure you get the most from your digital marketing by integrating digital marketing platforms with your existing systems. Our professional project management and software engineering team has integrated our SmartMail PRO platform with many clients existing systems including:
- CRM Systems such as salesforce.com
- Data management
- Existing Internal Applications
- Custom Applications
Improve campaign accuracy and timeliness
The integration of digital marketing platforms with your CRM, or Customer Relationship Management, systems is especially beneficial for the accuracy and timeliness of ongoing marketing campaigns and marketing analytics. The SmartMail PRO platform has a robust integration capability and in most cases it’s straightforward to integrate SmartMail PRO with your existing data sources or CRM systems.
All SmartMail Pro’s current features are available, from API calls through custom development, to meet your specific requirements. When required, third party applications can access SmartMail Pro through SOAP XML web service calls based on cutting edge Microsoft technologies.
Behavioural Triggers
Build in behavioural relevancy and automate email or SMS interactions for right time messaging
Use the automated triggers in the Jericho platform to deliver highly relevant messages based on observed customer behavior. Triggers can deliver promotional emails, dynamic content emails, transactional emails and SMS messages based on customer behaviour online, within the inbox or in response to an SMS message. This automation allows you to be responsive to customer needs and actions any time of the day.
Surveys
Capture leads and customer data online - driven by email, sms or social messages
Surveys are a valuable tool to learn more about each customer so the data captured can assist in segmentation, automated trigger campaigns and offer development. We make it easy for you to connect customers and prospects to surveys using email, SMS or social media. The resulting information can be downloaded or reported on by the Jericho SmartMailPro Platform.
Deliverability
Stack the deck in favour of emails getting to the inbox with our world-class ReturnPath services
In the same theme as ‘if a tree falls in a forest but no one is there to see it fall, did it really fall?’, the Achilles heel of every email campaign is ‘ if an email is never opened, what’s the use of sending the email at all?’
We can help you ensure it’s well worth sending every email message by managing your sender reputation.
Number one conversion channel
With email still the number one channel for conversion; reputation management is an essential element to increase the chances that your email messages will reach a recipient's inbox – and one that needs to be actively managed.
Jericho's reputation management service ensures that our client's reputations are developed through an actively managed approach to a complex and intricate area. Jericho helps you navigate the reputation and deliverability maze.
Improve deliverability
We have a relationship and reputation with major ISP's and the latest deliverability processes and provide real time reports and alerts to monitor message delivery. We can also audit your current deliverability situation to identify problem areas before they become reputation affecting or lead to list attrition. Our four point inspection plans provide insights and actions to improve deliverability and cover:
- Complaint analysis
- List Hygiene Analysis
- Bounce analysis
- Best Practice Review
Your customer email database is a valuable asset that needs care and maintenance like any other asset – reputation management ensures the value of your database is preserved.
Built-in testing
Test with simplicity or complexity – A/B and multivariate testing is built-in
Don’t leave the elements of your email to a whim. Using our A/B testing facility you can be sure your most effective email – the one with the green or red button; or in a long-form or short and pithy. A/B testing has been known to raise engagement and conversions and provides guidance for future emails based in a simple and small set of elements.
For those needing more complex testing where many elements can be simultaneously tested to boost response rates, Jericho also can provide multivariate testing. Use the power of the testing to isolate the winning combination and instigate all other emails to use the wining combination automatically.
Easy Social Sharing
Extend the reach of outbound communications with our social sharing buttons for all the popular social sites
Easily integrate sharing on popular social media sites using our social media tools. Make your email live beyond the time it takes to read it by adding Twitter, Facebook, LinkedIn and Pinterest share buttons. Like minded connections within social networks help you to tap into a new market.
SmartMailPro Platform
Our technology platform is a highly flexible cloud-based offering custom built to suit the needs of regional marketers and best-practice digital marketing.
The platform, called SmartMail Pro, has powered millions of campaigns – from large, complex global campaigns to straightforward emails for hundreds of recipients. SmartMail PRO provides you with robust, industrial-grade processing power behind the scenes embedded with best-practice deliverability features. Integration with your CRM system, such as salesforce.com, ensures you have a single source of customer insight without the hassle of juggling multiple versions of customer data.
Database Management
Manage multiple customer lists in one place, and enable customers to choose to receive any or all of your email types, or not via the advanced preference centre capability.
Powerful Segmentation and Personalised Content
Quickly and easily define customer segments based on demographic or behavioural attributes and integrate data collected from email, surveys, landing pages and Web analytics. A unique dynamic content wizard lets you tailor your message content so you can create personalised, relevant email messages.
Easy Campaign Management
SmartMail PRO makes it so easy to build your campaigns with the most responsive and intuitive campaign editing tools including:
- ‘Share This’ Social Media Integration & Acquisition.
- Automated Email Trigger – Birthdays, Welcomes and Renewals.
- Advanced Form Builder – Web Forms and more.
On Demand Reporting & Analysis
Monitor, review, compare, and plan your next campaign with just a few clicks. See down to a granular level who read what, who shared your email on Facebook, or clicked to your product page, how many times they did so, and when. Your most useful reports can be automated so you always have the important information at your fingertips.
