Execute a customer lifecycle strategy
Make your customer lifecycle strategy a reality using our experts to analyse data, develop campaigns and offers and map out an executable plan that starts this month.
By combining our lifecycle approach and your data, we can identify customers and prospects in the acquisition, on-boarding, repeat purchase, advocate and churn-likely lifecycle stage. Working with your team and your data we then define, develop and implement digital marketing strategies designed to achieve the specific objectives of each stage.
Build engagement
Use the segmenting, dynamic content and triggered campaigns to communicate with customers at the right time – building engagement.
Double or triple the impact of your campaign using a proven measures combination. Start by creating smaller more homogenous segments from your large database. Then use past behaviour to identify and incorporate the content and offers that are most likely to resonate with each segment. Delivering the content at the right time is handled by automated triggers set for behavioural, time specific or data changes.
Bolster customer loyalty
Loyalty is more than discounts. Build an ongoing program to reward customers in a way most valued to them and then reinforce that with ongoing relevant communications.
Use your data – from customer interactions, transactions, web analytics, in fact anywhere in your organisation – to better understand each customer segment. Many equate loyalty programs with discounts but there may be other more powerful loyalty triggers that the customer will value. We’ve designed many programs for loyalty – no two are exactly alike but all are a perfect fit for the customer and organisation.
ROI in under a month
Make a difference to your marketing, with a positive return on investment, in less than 30 days.
You don’t have to wait months to improve your marketing and communication to customers; we can implement best-practice programs and campaigns that will improve interactions and transactions within 30 days. Capture every window of opportunity for your brand with our local creative, technical, strategy and implementation teams ready and able to deliver strategically led campaigns quickly and easily.
Onboard customers so they stay
30% of customer defections will happen in the first 90 days of the relationship. Use our multi-channel approach to run ongoing, multi-step onboarding campaigns to build stronger bonds with the customer from day one.
It is also true that many customers are more open to cross-sell offers during the brand ‘honeymoon’ period. Take the new customer opportunity to warmly welcome them to all that your brand is while using an appropriate persona to guide possible cross-sell offers. We can work with you and your data to help develop personas or use the data to extract insights that will inform possible offers that will resonate.
Deliver individualised comms
Treat each customer as an individual with our segmenting, triggering and behavioural tools.
Research and statistics continue to show the response and conversion benefits of communicating to each person on a one-to-one basis. Take recent behaviours like abandoned shopping carts, personal information including date of birth and lifestage indicators such as a marriage, births or a new mortgage to automatically interact with customers with relevant, useful and ultimately relationship building communications. We can show you how.
Win back customers
Using segmenting and behavioural analysis, you can better understand why customers lapsed and proactively campaign to win then back.
It’s true that incremental revenue from existing customers has a lower cost than the acquisition cost to convert prospects to customers. Once customers have lapsed, the past relationship and the data points it created can help you to isolate and rectify any churn or discouraging factors and then provide the signposts to the kinds of offers that will re-attract and convert lapsed customers.
Integrate transactional, triggers, campaign & promo emails
Centralising all your email traffic means there a single respository of all customer interactions and a more holistic picture of each customer – intelligence for more relevant campaigns and offers.
While promotions and marketing campaigns help to drive revenue and traffic to you, the same proven and reliable service can also be your digital communication engine for operational or transactional customer messages. We already integrate with the leading ecommerce packages to enable a seamless brand experience from online shopping to outbound promotions to appointment reminders to interaction confirmations.
